Problem: Woodsy Shop creates unique, handcrafted products but struggled to reach the local community and turn passion into consistent sales. Limited online presence made it hard for customers to discover his work.

Process: Focus was on sharing Joe’s story and locally sourced materials through a micro-site and complementary print materials.

Solution: A micro-site showcased his craftsmanship and story. Wooden business card concepts using scrap wood and a one-page coffee shop brochure extended his reach, creating a cohesive brand experience and boosting local awareness.