About

Challenge:
Moab Threads wanted to refresh their brand with a modern look, grow their Instagram presence, and create a compelling “About Us” page to share their story and values.

Approach:
We led a full rebrand featuring a clean new logo with a pop of green to symbolize sustainability. Alongside this, we built a cohesive Instagram strategy with regular posts, stories, and hashtags, plus a heartfelt “About Us” page highlighting Moab Threads’ passion for sustainable fashion and quality craftsmanship.

Results:
The rebrand—complete with the fresh logo—plus the social media strategy drove major growth in Instagram followers and engagement. The updated “About Us” page further boosted trust, sales inquiries, and overall brand visibility.

Tools​

Logo Concept to Final

Style Scape

Posts

Quick Prototype MVP Mockups

Quick Recording

Other works​